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Zedd x Nvidia Studio at Omnia Nightclub

Credit

Farrar Studios for Zedd / Omnia Nightclub / Nvidia Studio

Summary

Full CG shots for the OMNIA Las Vegas × Zedd × NVIDIA Studio RTX collaboration, produced under the direction of Farrar Studios. The wristband was modeled 1:1 down to the internal components in Blender, with fabric and grain dynamics handled through Vellum Cloth and Vellum Grains in Houdini. The chip shot was built around a custom procedural circuit board with audio-reactive lighting done in comp.

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About

Over the past decade I've been incredibly fortunate to work with some of the best and brightest brands in the world, on work that has spanned everything from in-store displays and print all the way to massive LED installations on the world famous Las Vegas Strip and digital experiences that connected fans with their favorite brands and teams on a global scale. I've always been fascinated by the way film, art, and design can be pulled together to actually tell a story. Not to manufacture a feeling, but to earn a moment of attention in an increasingly noisy world. If the work earns even a second of someone's attention, that's a chance for a brand to connect that it wouldn't have had otherwise. And if nothing else, at least they got to see something worth looking at.

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