Title
Miami Grand Prix Merch Promo
Credit
16k for Mercedes AMG F1 & adidas Motorsport
Summary
Miami weekend, 2025. Kimi Antonelli took his first career Sprint Pole. Mercedes AMG F1 and adidas Motorsport debuted their first collaboration. The brief was simple: make a racing car feel inseparable from a clothing collection. The solution was procedural: three Houdini rigs running in parallel. Vellum simulation. A VEX-driven macro stitching animation. A living thread system where the W16 pulls threads in its wake. The kind of closing shot where threads chase the car because the technology insisted on it.